Nano2Sol by Marc Boucher

The three sessions I attended this morning were:

- The People Formerly Known as the Audience
- Marketing Analytics for Web 2.0
- Vulnerabilities 2.0 in Web 2.0: Next Generation Web Apps from a Hacker’s Perspective

Two of the three sessions were really good. Surprisingly the worst session was Marketing Analytics presented by Google but I’ll get to that a little later.

The first session “The People Formerly Known as the Audience” by Derek Powazek, Heather Champ
was focused on Hybrid Media in 3 Steps.

Step 1 - Talent is out there
- Community is Grown, not built
- Design for Selfishness

Step 2 - Find the Good Stuff
- Editors, moderators find it for you
- Tagging, commenting and user generated content to create, aggregate interesting areas (clouds),
example for all above is Flickr, Threadles.com

Step 3 - Communities Make Money
- example - Yahoo Games Wii Site , made right legal decision but did not respect the community
- be careful, do the right thing, opt in or out, member generated comes with social guidelines (perceived), inform your community of money aspects, pay them if it’s right.

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On Sunday I attended two workshops, High Performance Web pages and then Ruby on Rails. Each workshop offered something different. First off the Yahoo workshop was more of a conference session which was ok with me. I was curious to find out what best practices Yahoo uses in building high performance web pages. They outlined 14 rules listed here:

- 1 Make fewer HTTP requests
- 2 Use a CDN (Content Distribution Network) - such as Akamai, SAVVIS,
Limelight, Mirror Image
- 3 Add an Expires header - for images, stylesheets and scripts
- 4 Gzip components - scripts, stylesheets, XML, set in Apache: mod_gzip
or mod_deflate
- 5 Put CSS at the top
- 6 Move JS (scripts) to the bottom
- 7 Avoid CSS expressions (only in IE - not important)
- 8 Make JS and CSS external - exception might be home page.
- 9 Reduce DNS lookups
- 10 Minify JS - remove white space
- 11 Avoid redirects
- 12 Remove duplicate scripts
- 13 turn off ETags
- 14 make AJAX cacheable and small
http://yuiblog.com/

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I’m currently at the Web 2.0 Expo in San Francisco. I’ll try and post a daily update, the first coming later tonight. So far I’d say 50% of the sessions I’ve been too have been good. Surprisingly the worst session so far was the Marketing Analytics for Web 2.0 session by Google. More on that later. I’m off to the afternoon Keynotes.