On May 16 Google started to roll out it's "Universal Search" system which aggregates results from across many of Google's properties including images, video, news, blogs etc. And while the general public is just starting to see universal search show up on their searches, industry insiders have been able to see some of what Google has been up to on a public but not very publicized web site Searchmash.
As soon as Google rolled out the new service some analysts were saying that this could spell the doom of the vertical search market. Blogs posting title's from some prominent blogs were provocative like these: Google Universal Search - is Vertical Search Space Finished? and Will Universal Search Mean Universal Domination?
So is the vertical search market doomed? No, and in a word here's why, innovation.


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