Web 2.0 Expo - Wednesday, April 18, 2007, Morning Sessions
I missed this keynote but the key piece of information to come from the conversation between John and Jeff is that Yahoo and Microsoft have more in common, meaning Google as their chief rival and that perhaps Yahoo is more open to some form of shall we say, friendship between the two.
While I missed the keynote this morning I did go to the only session before lunch.
1. Business Mashups for Fun and Profit. This session featured the following three speakers; Adam Gross, Vice President of Developer Marketing, salesforce.com, Stefan Andreasen, Founder and CTO, Kapow Technologies, and Oren Michels, CEO, Mashery.
Each had about 10 minutes to talk and two of the three stuck with the theme while the other used it as a sales pitch for their product. It was followed by a Q&A.
Up first was Oren Michels, CEO, Mashery.
Sample site: compete.com, API used to generate traffic to their service.
Mashery provides ondemand application programming interface (API) infrastructure.
Point: By creating API’s you harness the developers out there to build services based on your application
- Who’s using my API? (hook to db)
- What do they have access to?
- How much are they using it?
- What are they doing with it? You terms and conditions.
API Management Infrastructure
- Security and access control
- Business rules enforcement
- Distribution and scalability
- Metrics and Reporting
Next up was Stefan Andreasen, Founder and CTO, Kapow and queue the sales picth, albeit a pretty good one.
Mashups are the evolution of content
- Rich internet applications
- Do it yourself appliations
- Scripting renaissance
- Accessing the Long Tail, unlikely to have API and access to data.
Next up was Adam Gross, Vice President of Developer Marketing, salesforce.com
- Basically all I got out of his talk with the thought to check out salesforce.com’s AppExchange which looked interesting
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