Nano2Sol by Marc Boucher

Web 2.0 Expo - Tuesday, April 17, 2007 Morning Sessions

I skipped the first session as some other work came but I did go to the morning keynotes. And
they certainly were interesting. Here’s some of my more relevant notes;

1. State of the Web 2.0: Measuring the Participatory Web - Bill Tancer - Hitwise (ilovedata.com - His personal blog)

- Wikipedia traffic is huge and growing. Participatory sites, social networking exploding
- Percentage of Participation: YouTube 0.16% (uploaded videos), Flickr 0.2% (uploading pictures), Wikipedia 5.9% (editing an entry)
- Wikipedia 35+ do most of the editing
- YouTube 18-24 underepresented in uploaders
- Mostly male audience, Wikiperdia 60/40, YouTube 75/25
- The next 2.0 winner as told by Hitwise: 3 segments: money and brains, young digerati, Boehemian Mix
- Hot Sites: Yelp, Stumbleupon, Veoh, WeeWorld, imeem,
- Hyper adoption curve, in 6 weeks YouTube overtook Google and Yahoo

2. High Order Bit - David Sifry, Technorati

- Over 70 million blogs, over 120,000 new/day
- 1.5 million new posts per day
- 21% of blogs are active (updated within 90 days)
- 22% of the top 100 most-linked sites are blog
- 88% if the top has changed from last year, it is fluid
- Most influential bloggers have been at a minimum 1-2 years
- highly influential bloggers post on avg twice per day
- Japanese account for 37% of all public posts, 33% in English, Farsi gaining at 10% due to blogging in Iran
- enormous growth in the last two years of tagging, 237 million tags (lingua franca of the live web), 14 million posts per month with tags
- continued growth in non-English languages

3. A Conversation with Eric Schmidt, CEO, Google by John Battelle, Federated Media

- Collaboration is the killer app, new Google app coming out today is presentation application
- Battelle: Completes online Google office application
- Not designed to compete with Microsoft, I don’t buy it and neither does Battelle
- Web 2.0 competitor, different way of doing things

Google Thrusts
- Supercomputer
- End user solutions
- Advertising, strategy changed hence the acquisition of DoubleClick, needed to cover all their bases
- Battelle posits that Google has too much information on his business because he does business with Google and DoubleClick, Schmidt counters that it’s not so and that Google will try and reassure him and others in a smilar position
- New YouTube tool CYC, Claim Your Content
- Hot areas, mobility apps/companies, local apps/companies
- Scaling - Eric thinks about it, it’s an issue, as I know. You have to have scaling strategy. In every sense.
- Early days of scaling.

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